I have just recently embarked on the Google AdWords journey and just wanted to share a few words of advice to other newcomers – especially business owners:
- If you’re a business owner hire a professional PPC specialist (unless you have a ton of time to devote to the craft)
- Read everything you can about AdWords – You may want to start with “AdWords for Dummies“
- Do not throw a load of money into it to start
- Take advantage of the free-coupons that Google gives you and use them to test as much as you can
- Make sure your website is optimized for organic search (SEO) – you’ll want to take advantage of all the “free” traffic you can get and this will also help your paid traffic do better
- Make sure you have a landing page or pages that convert
- Please realize that clicks or CTR does not equate to profit or ROI [click to continue…]
I was recently doing some freelance, in-office marketing work for a business owner friend of mine.
I was contracted out three days a week for a few hours. I was surprised to see all the advertising vultures that either called or walked in the door attempting to and sometimes succeeding at taking my friends money for worthless marketing efforts or pointless ads.
First there was the printing company who printed their business cards and flyers for twice the going rate and who didn’t even bother to redesign the old card when the business needed to add their new web address to the card. So what they actually did was insert a white block over the address at the bottom and put text on top of that in an entirely different font than any on the rest of the card. On top of it looking like crap, you couldn’t see the web address unless you used a magnifying glass.
Now I know you may be thinking, “Ok Angela, its just a business card”. Well it would be just a business card but that same tacky set-up was used for their flyers and then almost used on a $4,000 a month billboard – before I intercepted it.
[click to continue…]
Every small or new business owner I meet that doesn’t already have it wants to set up a Facebook Page, Twitter account and begin a “social media” campaign or strategy. Most of them are so blindsided by the whole “Internet” craze that they forget about what’s most important; great products and customer service.
I mean, “What else could you possibly need?”
I recently read an article titled “The Overselling of Social Marketing”, where author Mark Henricks states that small businesses are actually disappointed with social media. Mark goes on to give a visual breakdown in percentages using a graph by eMarketer.com from their article “Small Businesses Change Social Media Expectations”.
The graph represents a report by eMarketer from June 2010 summarizing how small business owners were now viewing social media as a marketing tool and states, “As small businesses have gained experience with social media, some have realized their expectations for the channel did not line up with the reality of the social web.”
[click to continue…]
Tips to help you with your Email Marketing Campaign.
One of the most important sections of any email is the subject line because it is what determines whether or not your email is opened, ignored or thrown quickly into the virtual trash bin.
- When composing a subject line never use all caps and if at all possible use the recipients name in the subject line (preferably towards the end of the statement)
- Some email programs allow users to preview a small portion of your email in what is called a “preview pane”. Try to set up your emails so that these recipients will be able to see your brand and the most relevant information near the top portion of your email [click to continue…]