What is Better SEO or PPC

by angelarbeasley on September 29, 2013

SEO or Search Engine Optimization is the process of making a series of strategic changes to a website in an attempt to help that website rank higher or reach an optimal position within search engines without the need of paid advertising such as PPC (pay-per-click).

PPC is paid advertising on the Internet.  How it works is; you bid on keywords, create ads surrounding those keywords, then those ads are placed on search engine pages at the top or side bar depending on your bids and your competitors bids.  When someone clicks on your ad (or the link in your ad that drives them “hopefully” to your website), you are charged for a click.

So, what is better SEO or PPC?  Well that depends……

ppc versus seo

There are a lot of improvements that may be made to a website in order to improve its search engine rankings and there are a lot of variables which may determine the success of an SEO campaign.  Some of these variables include:

  1. Age of Web Site
  2. Competitiveness of that website’s products, services, and targeted keywords
  3. Whether you’re targeting a local, national, or global market
  4. What Google is deciding to change with their latest algorithm update

Everyone wants to be in the number one spot in Google right?  Now multiply that everyone x’s 3 and you just might come close to a realistic figure.  Some of us might even settle for being number two or three, on page one of course.  Well that would be great and it does and can happen.  However in the year 201, where we’re actually closer to 2014, the online market has become extremely competitive and if you haven’t figured it out yet, just like you and I, Google is in the business of making money.

I may be wrong in my assumptions, but since I believe Google is in the business of making money, I also have to insert a bit of logic into this hypothetical equation and that piece of logic goes a little something like this; If you give everything or a lot of stuff (rankings) away for free (organic rankings aka SEO) then you (Google) make less money right?

That being said, Google does strive to and has strict guidelines in place to assure relevancy to its searchers so that the user has the best experience and finds the best match for their query.   But it has become much harder to rank organically due to the constant changes in Google’s algorithms (Hummingbird, Penguin, Panda) thus forcing business owners to transition to PPC (paid advertising) to reach their goals.  Which will eventually lead us all back to “The highest bidder  with the most money” gets to make all the money – hmmmm sounds like we’re circling right back to where we started with magazine ads, television commercials and radio ads, huh?

The Good news is, if your business market is not saturated with online competition, you can still benefit from a solid local search and well-orchestrated, strategic SEO campaign.  If anyone tells you they can get you a number one spot on page one of Google without even speaking with you and researching your market “Beware”.  A good SEO person will let you know your possibilities and will also tell you that results will not happen overnight.

You may need to implement pay-per-click into your list of strategies to increase your ROI (make more money and spend less).  If you are looking for quick results you will definitely want to consider a PPC campaign and you will want to hire your own personal PPC specialist.  I would also suggest that you work with someone local that is within your reach – there is nothing worse than having a campaign foul up and not being able to get in touch with the person handling your money as it electronically pours into someone else’s wallet without warning.  Yes, it can happen to anyone.

Google will pair you up with one of their PPC account managers, but do not be confused as to the role of Google’s account managers.  They are there to assist when things are going wrong with your campaigns that are beyond the reach of your personal PPC specialist.  They are not there to help you make more money while spending less on their services, but they will not volunteer that information (don’t tell anyone I told you).

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Google AdWords Advice for Business Owners and Beginners

by angelarbeasley on October 18, 2012

I have just recently embarked on the Google AdWords journey and just wanted to share a few words of advice to other newcomers – especially business owners:

  1. If you’re a business owner hire a professional PPC specialist (unless you have a ton of time to devote to the craft)
  2. Read everything you can about AdWords – You may want to start with “AdWords for Dummies
  3. Do not throw a load of money into it to start
  4. Take advantage of the free-coupons that Google gives you and use them to test as much as you can
  5. Make sure your website is optimized for organic search (SEO) – you’ll want to take advantage of all the “free” traffic you can get and this will also help your paid traffic do better
  6. Make sure you have a landing page or pages that convert
  7. Please realize that clicks or CTR does not equate to profit or ROI [click to continue…]

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Are you wasting your advertising dollars ?

by angelarbeasley on March 4, 2011

Bag of MoneyI was recently doing some freelance, in-office marketing work for a business owner friend of mine.

I was contracted out three days a week for a few hours.  I was surprised to see all the advertising vultures that either called or walked in the door attempting to and sometimes succeeding at taking my friends money for worthless marketing efforts or pointless ads.

First there was the printing company who printed their business cards and flyers for twice the going rate and who didn’t even bother to redesign the old card when the business needed to add their new web address to the card.  So what they actually did was insert a white block over the address at the bottom and put text on top of that in an entirely different font than any on the rest of the card.  On top of it looking like crap, you couldn’t see the web address unless you used a magnifying glass.

Now I know you may be thinking, “Ok Angela, its just a business card”.  Well it would be just a business card but that same tacky set-up was used for their flyers and then almost used on a $4,000 a month billboard – before I intercepted it.

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Social Media: Listen Engage and Take Action

by angelarbeasley on October 12, 2010

Every small or new business owner I meet that doesn’t already have it wants to set up a Facebook Page, Twitter account and begin a “social media” campaign or strategy.  Most of them are so blindsided by the whole “Internet” craze that they forget about what’s most important; great products and customer service.

2010 small business marketing plan

I mean, “What else could you possibly need?”

I recently read an article titled “The Overselling of Social Marketing”, where author Mark Henricks states that small businesses are actually disappointed with social media. Mark goes on to give a visual breakdown in percentages using a graph by eMarketer.com from their article “Small Businesses Change Social Media Expectations”.

The graph represents a report by eMarketer from June 2010 summarizing how small business owners were now viewing social media as a marketing tool and states, “As small businesses have gained experience with social media, some have realized their expectations for the channel did not line up with the reality of the social web.”

[click to continue…]

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13 Quick and Simple Email Marketing Techniques

September 16, 2010

Tips to help you with your Email Marketing Campaign. One of the most important sections of any email is the subject line because it is what determines whether or not your email is opened, ignored or thrown quickly into the virtual trash bin. When composing a subject line never use all caps and if at […]

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Small Business Owners Beware of Fake SEO Specialists

August 19, 2010

It seems there is a wave of Internship positions for Internet marketers or SEO specialists with either a huge list of qualifications necessary to obtain these (slave labor) oops, I meant “Internship” positions or (on the flip side) positions for Internet marketers where they don’t care if you have any experience whatsoever.  What is even […]

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Free Business Advertising Online – How to Use it Effectively

August 3, 2010

When it comes to local search, Google Places in one of the most effective, free, online marketing tools a small or new business owner might hope to find.  It is by far one of the easiest and quickest ways to get listed on the Internet, and we all know how important it is to have […]

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Mobile Ads Are Where Its At

June 20, 2010

When it boils down to having access to your target market on a 24-hour basis , “Mobile ads are where it’s at”.  The cell phone or mobile device has become one of the most personal objects a consumer relies on.  It has been said that the mobile device is as personal or as important as […]

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3 Reasons Why Building a Targeted Email List is Essential to Online Success

May 17, 2010

Many online marketers overlook one of the most important aspects of building a successful internet business – list building.  Maybe you don’t know how to go about building a list of targeted subscribers, or you are afraid your email messages won’t be effective.  No matter what the reason, building a list is absolutely essential if […]

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Google AdWords –Simple Ways to Outperform your Competitors

April 27, 2010

With the sea of paid ads showing up on Google, the bidding competition is fierce for popular search terms within Google AdWords.  Advertisers must do something to make themselves stand apart, or they could either get no clicks or worse yet, pay for clicks without any conversions. Many of the ways to enhance an AdWords […]

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