Tips to help you with your Email Marketing Campaign.
One of the most important sections of any email is the subject line because it is what determines whether or not your email is opened, ignored or thrown quickly into the virtual trash bin.
- When composing a subject line never use all caps and if at all possible use the recipients name in the subject line (preferably towards the end of the statement)
- Some email programs allow users to preview a small portion of your email in what is called a “preview pane”. Try to set up your emails so that these recipients will be able to see your brand and the most relevant information near the top portion of your email
- Never use the words “Act Now”
- Make sure you use alternative text for images that might not show up on certain browsers so that the recipient will know what was missing where there is now an “X”
- Be relevant and provide value
- When using images in your emails, do not use images of products by themselves. Include images of the product or service being used by real human beings.
- Do not use “one-size fits all” if at all possible. In other words, if you have demographics or personas on your recipients, use them to compose tailored emails.
- Include a call-to-action and then state the value of proceeding with the call to action – i.e., what do they get for taking the action.
- Depending on your organization or type of email or newsletter, include a “share with or send to a friend button”
- Consider mobile – A lot of consumers and businesses are now checking their emails with their mobile devices. What will they see when they open your email on their iPhone?
- Send the same message twice in the case of unopened emails and try different times of the day – different people look at their emails at different times of the day and may have simply overlooked yours
- Include videos/short product demos
- Use tracking software to see if your emails are being opened or not and use this information to test new and/or different methods
Last but not least, show appreciation by thanking the people who sign up for your newsletters, buy your products or who become a part of your community. A little gratitude goes a long way and may even earn you a fan or two as well as a customer for life.
